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Group Forms to Promote Mobile TV

Television on cellphones is getting more notice and more folks are paying to get it on their devices. With that in mind, some of the big men on campus, including Intel, Motorola, Nokia, and Texas Instruments, have formed a group called the Mobile DTV Alliance designed to promote handheld digital video broadcasting (DVB-H) in this country. The group aims to define open standards and best practices for content providers in delivering TV broadcasts to mobile devices.

The timing certainly is right with research indicating that over 41 percent of a recent survey's responders stating they would consider purchasing mobile TV service. Of course, it all boils down to price as well as content choices, but when you've got these big names promoting mobile TV, the marketing muscle is definitely there.

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