We've touched on this subject before, but the New York Times is featuring a fairly in-depth story on mobile phone marketing, and how advertisers are investing quite a bit of time and money creating up close and personal ads to be delivered to cellphones. These video, audio, and text codes messages will be especially targeted at those consumers with GPS-enabled cellphones who must might happen to be in the vicinity of a particular advertiser's location or kiosk.

Of course, there are concerns by privacy groups, as well as some mobile carriers, as to how these type of advertising programs can be carried out without causing serious disruption to users. Will consumers have to spend a great deal of time having to go to websites of all types of marketers to place themselves on Do Not Call-type lists? It can become an overwhelming task, especially if you rely on your cellphone as your primary means of communication. Advertisers, content providers, and wireless carriers will have to tread lightly here and come up with strategies to make sure that these programs are limited in scope and delivered only to those people who want to receive these messages.

As has one CEO has indicated by the title of this post, this type of personal mobile marketing has been designed to wash away the concept of consumers that switch away from television commercials. But again, this is personal--the messages are delivered to you alone, and that can cause quite a stir if this isn't done right.